Out of Sight - Out of Mind: Protect our children from tobacco marketing

The tobacco industry has a problem. Each year nearly 5000 of its best Kiwi customers die from tobacco related diseases. To keep its profits pouring in the tobacco industry needs new smokers to replace them. The average age of these 'replacement smokers' is just 14 years of age.

Most forms of tobacco advertising were eliminated in New Zealand in 1990 with one major exception – tobacco 'powerwalls'. Cigarettes can still be openly promoted at the check-out in thousands of convenience stores, petrol stations and supermarkets around the country.

This DVD explores the way tobacco is marketed through these displays, and their impact on children and smokers trying to overcome their addiction.

See other videos at: http://nz.youtube.com/CancerSocietyYouth